Moschino x The Sims Capsule Collection Inspired By the Popular Life Simulation Franchise, Will Be Launched At the Moschino x The Sims Desert Party In Indio, CA
GUILDFORD, UK – 10th April 2019 – Moschino and Maxis™, a studio of Electronic Arts (NASDAQ
The Sims and Moschino collaboration is exciting for fans of both brands as it brings together two industry leaders both known for a celebration of individuality. This capsule collection will feature iconic motifs from The Sims reimagined as Moschino Couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama T-shirt. These special items highlight the freedom of self-expression and creativity that both the Moschino brand and The
“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Jeremy Scott, Creative Director of Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”
Celebrating nearly 20 years of endless possibilities to play with life, The Sims has brought players the power to express themselves through video games in a way that is most authentic and meaningful to them. Through unique avatar Sims they create,
To join The Sims conversation, please like The Sims on Facebook, follow on Twitter and Instagram or subscribe to the YouTube channel. To share in the Moschino conversation, use the official #MoschinoXTheSims hashtag.
*Network fees may apply.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.
Maxis, EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, Plants vs. Zombies and Origin are trademarks of Electronic Arts Inc. John Madden, NFL, NBA, UFC, NHL, and FIFA are the property of their respective owners and used with permission. PlayStation is a registered trademark of Sony Interactive Entertainment Inc.
Italian luxury brand, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through the ironic, tongue-in-cheek designs. In 2013, Jeremy Scott was appointed Creative Director and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. Moschino S.p.A. is the owner of the Moschino brands. The company, which was a licensor of AEFFE S.p.A. since from the brand debut in 1983, was acquired by AEFFE S.p.A. in 1999.
Electronic Arts Ltd.
Cath Vandier +447717356120
Marketing and Communications Manager
[This is an unedited press release made available courtesy of Tips 4 Gamers and its partnership with noteworthy game PR-related resource Games Press. This press release is from EA. Check out more press releases here: Press Releases.]